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Why Paying for Quality Is Worthwhile

Last updated on March 14, 2011 by Sozo Staff Leave a Comment

Buying a low-cost flash drive, particularly when buying them in bulk to give out promotionally, is tempting. In these trying economic times, everyone is looking to save a dime or two, but the fact is that this could be a mistake. Cheap flash drives, as the experts at CFGear have found, are often also slow. Your customers will find them far less valuable, and they may even impact how they view your company.

When you shop for a USB flash drive, you may be quoted a “grade” for the device. While this can be helpful, unfortunately there is no entity overseeing a grading system for these devices. As a result, each company may give a different “grade” to their devices, and you are left wondering which one you should really buy.

Yet, when it comes to these devices, speed is synonymous with quality. If your device is “well made” out of “quality materials,” but it is frustratingly slow, it does you little good. So, when you find yourself in the market for one of these, make sure you inquire as to the speed.

In general, if the speed is less than 3 mb/s, then consider the device a low grade option. A speed around 5 mb/s is a high grade device. Anything between these two is a mid-grade option.

You may be wondering why this is important when you are buying items to be used promotionally. After all, your goal is to get your logo out there, not to give your customers a high tech gadget, right?

The fact is, if you give your customers a promotional item that is of very low quality, it can make them think of your company as being a “low quality” company. When that flash drive sits useless on their computer desk, with your logo staring them in the face, the attitude they will have toward your business is not one you want them to have. You would be better off buying something completely different as a promotional item or spending a little more to get a higher quality USB product.

Now, how can you be sure that the information you are being given over the Internet or over the phone is accurate? When you call to ask for the information, ask them to send you a screenshot that shows the speed. This way, you can be certain you are given an accurate quote.

If the vendor does not offer this, and you go ahead with the purchase, you can always send the device to CFGear to have it tested, a service we are happy to provide. With our help, you can be certain that you are getting a quality product to help you promote your brand in a positive way.

Filed Under: Technology

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