The typhoon in the Philippines. The earthquake in Haiti. In recent years, our world has been plagued with disasters that leave thousands of people in need. Charities and aid organizations, many driven by their faith in Christ, have risen to the cause of helping those people get the basic food, clean water, shelter, and clothing they need in order to survive after facing a traumatic event. However, efforts to help require funding from those willing to give.
When tragedies strike suddenly, countless people stand ready to contribute and often want to find a way to donate to the need quickly. Especially in the age of the internet, when people are ready to give after hearing about a tragic event, they often first turn to social media, email, or a Google search to find out where they can contribute. Having an electronic giving system set up and ready to go before a situation arises allows the funds to come in as efficiently as possible. Then, workers can go out, and an organization can send funds and supplies directly to those in need as soon as is feasible.
So, as a charity, aid organization, or even a church seeking to establish an arm for helping those in need, what should you have in place to prepare before a tragic event takes place that requires all hands on deck for assistance?
First of all, you need to establish a web presence. If you don’t already have a website, invest in one that’s easy to use and works across mobile and tablet devices. A content management system like WordPress makes content simple to keep up to date.
Next, ensure your staff is ready to keep a website up to date. Be ready to change content to reflect current events and timely needs from those you seek to minister to. Perhaps you can even prepare to build landing pages for specific events that come up. eGiving offers functionality for building out custom pages you can use for this purpose.
Once the groundwork is in place, an electronic giving system will allow people to donate to causes right through your website. They can be presented with the need through email you send out, a Facebook post, or a link shared personally, and easily navigate through your site to submit a gift. They can then know that their funds are going to help those in need who may have lost a home or more in a tragic event. A quick electronic transfer of funds allows the money to go to its final recipients in an efficient manner.
Is your organization ready to jump to the occasion when a local or world tragedy occurs that requires workers and relief supplies? An electronic giving system can help for one step of making sure you’re ready to meet the needs that come up. Be ready to be available for those who are ready to give so you can go out and help.
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