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Bands Go Marching with USB Flash Drives

Last updated on April 5, 2009 by Sozo Staff Leave a Comment

In an age of information piracy, such as illegal music downloads, how do bands keep up with tech trends? A new wave of tech-minded musicians are turning to the highly customizable flash drive or MP3 flash players like those by CFGear.

According to Wired magazine, musicians and bands such as The White Stripes, Bob Marley, and The Barenaked Ladies have all released flash drives, with Nine Inch Nails producing an interactive game via their flash drive release.

CFGear, an innovative, solutions-driven company based in Sioux Falls, SD, provides valuable flash marketing options via customized content. Their flash drives and MP3 Flash Players can include music videos, music clips and even bloopers and linkage to the band website.

The options for content seem limitless.

Sometimes called jump drives, thumb drives, USB drives, or compact flash memory, flash drives bring memory storage to a whole new level.

Flash drives drum up some great marketing — a great tool for use by musicians, in an age where booming technological advances are an economic handicap, rather than a financial boon.

Keeping bands styling creates an opportunity for imaginative options. CFGear.com also creates a band’s look via the external options of a flash drive. This drives a music consumer’s brand loyalty better than a CD, since flash drives can be reused for the consumer’s personal content.

Not a bad return on investment for music producers getting raked over the coals by illegal music sharing and downloading.

Whether bands are selling their flash drives or using them as give-aways for VIPs and concerts, or both, custom USB flash drives offer an unique solution to the typical CD. What CD can be reused once the songs have been downloaded to a computer or portable music player?

With technicapable people such as teenagers, college students and young professionals controlling an ever larger portion of consumer spending, investment in a marketing tool that keeps the consumer’s interest is a necessity.

Every major musician knows that marketing matters. Somewhere in their musical journey, musicians must learn to market themselves. Not only do well-known musicians worry about the content and appeal of the music, but also whether potential fans can find them.

Enter in the ever-versatile music USB drive.

Every musician would rather be doing a gig or practicing their latest songs. But getting that content to fans needs to also be a top priority.

Why do all the work, if you do not try to achieve success?

Sure, one can play for their girlfriend or boyfriend and a handful of buddies forever. Or CFGear can assist a band in working with a local university or sports team to do a mass mailing of flash drives filled with musical content, as well as the partners’ schedules and events calendars.

Does a band have a huge battle of the bands contest coming up? Sending fans home with a flash drive filled with content, music, and band bios to actively engage the music consumer brings staying power to a gig. The more fans connect with a band, the more likely they are to seek out that band’s music.

Fans won’t ignore a flash drive or forget it in their friend’s van after the weekend is over, like they might with a cheap CD.

Or how many times do people promise to borrow out a cd of their’s but never do? Maybe that cheapskate friend, who wouldn’t buy a cd, will buy a flash drive.

USB Flash drives are actually useful to most people.

And as people are making use of it, they most likely are going to listen to the music.

Even just a band’s logo will remind fans in the midst of their daily grind to do a quick web search and get more information.

Say a band already groomed a decent sized fan base and simply wants a viable option to sell their music. Bulk USB flash drives by CFGear can be customized on the outside to showcase that album’s musical content.

Wondering what bands can do about the ever pervasive mp3 player?

Blow your fans out of the water with another option from CFGear – the customizable MP3 Flash Player. Not your old generation mp3 player, this one has plug and play, an FM radio, a flash drive and options for 1GB to 4GB of flash memory for storing MP3 and WMA files. For use with a headset, the MP3 Flash Player runs on a single AAA battery. That’s included.

Oh, yeah. The MP3 Flash Player also does high quality digital voice recording with playback and has room for documents and other files.

Bands could sell this one-of-a-kind MP3 Flash Player complete with their content and generate above-average profit and get an above-average response.

Not bad for a gadget measuring 100mm x 32mm x 32mm.

Filed Under: Promotional Products, Technology

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