Okay, for all you the ambitious types out there, you can probably come up with a gazillion reasons to promote your company, organization, or whatever you’re really psyched about this month. But we all know that it really boils down to one basic reason—furthering your cause. Whether that “cause” is, in the end, your personal bank account or some slightly more charitable endeavor, if you’re dedicated to it, you probably want to see it prosper. In case you don’t and you’d rather see it fail, read on.
1. You’re switching teams.
In the military venue, this can be referred to as treason, but otherwise, it’s just plain ugly. But if you’re planning to change sides and join your group’s largest competitor, it would actually be counterproductive to promote your (current) brand, kind of like dunking on your own basket in a game of hoops.
If you’re in it for the long haul and want to see your organization become anything close to a household name, though, perhaps you should re-think your headlong dive off the brand-promotion bandwagon. Before you know it, CFPromo can help you give your clientele a handy reason to start that word-of-mouth advertising that’s worth more than all the paid publicity in the world, and you’ll be dunking on your competition, in no time!
2. You’re really optimistic.
Some might call you a dreamer, lazy, or unrealistic, but you prefer to align yourself with the glass-is-half-full crowd. You actually think that your idea will succeed simply because it’s a good one, even without your best and hardest efforts and promotional endeavors. Your brand is so incredible that it really should just go out and sell itself. No late hours will be needed from you—no, sir! You’re one of the “when you wish upon a star” believers, and you really wished hard on that bright one last week.
For those who really wish to invest in their product, service, or what have you, promotional items can greatly aid in those efforts. While there’s no magical way to get the grunt work done around your plant, office, or headquarters, you can get glitter-clad fairy wings imprinted with your personal brand. (CFpromo doesn’t actually sell fairy wings, but if that’s your thing, you can probably find some oddball company that does.)
3. You’re destined for failure.
Not everyone is cut out for success; from Charlie Brown to Eeyore, caricatured downers have certainly earned respect. And who doesn’t like rooting for the underdog? If you know you’re really a loser, with a capital “L,” why fight fate, karma, or whatever mystical forces you think might influence the universe?
If you think you have a chance, even if it means overcoming a history of downturns or outlandish odds, then get out there, and get your brand in people’s hands! After all, how can they utilize your services or buy your products if they’ve never heard of you, been on your website, or seen the kinds of cool gadgets CFpromo can design to showcase your cool logo?