If your business is in the automotive industry, then a key tag is an ideal promotional item for you to use. With a key tag, you can ensure customer loyalty while placing the card somewhere you are almost certain your customers will remember it when coming to your location – on their car keys. CFGear has helped several major automotive companies create custom key tags to help them reach their promotional goals.
For example, consider an automotive repair shop that offers oil changes. Every one of their customers needs to have an oil change occasionally, so how can that company ensure that their shop is the one chosen when the need arises. Preferred customer oil change tags can help.
Preferred customer oil change tags give customers the chance to earn a free oil change. Every time they bring their vehicle to the shop for routine maintenance and an oil change, they receive a punch on their key tag. When the key tag is full, they receive a free oil change. This incentive practically ensures that they will return every three months when they are due for service. It also ensures that the shop’s most loyal clients are rewarded.
Not only that, but a key tag has the company’s logo and contact information on it. So, every time the customer picks up his or her car keys, there is that reminder of the great service the shop delivered.
Have companies taken advantage of these customer loyalty cards? Absolutely! CFPromo recently partnered with Tire Motive to create exactly this type of design and key tag. The company reported great success implementing these throughout their South Dakota locations.
CFPromo also did the same thing for NAPA auto parts stores. In addition to creating the key tags, the CFPromo team helped NAPA determine just how many oil changes they should require in order to make the free one profitable, while also helping the customer feel that the incentive was valuable.
What are these shops looking to achieve with these promotions? It is not just to see the customer for the oil change every three months. It is to create a loyal customer who will come back time and time again for all of his or her car care needs. The constant reminder on the key chain of their presence and logo will keep that particular business at the forefront of the customer’s mind.
These types of key tags work for all types of businesses working within the automotive sector. A car wash can offer the same incentive to its customers, with a free or discounted wash after the tag is full. Unlike punch cards, key tags are not easy to misplace, so there is more of a likelihood that they will do their job, and do it well.
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