How do you tend to shop? If you’re an online shopper, do you do a basic Google search and look for the best prices? If so, what are some of the terms that come with the “best” prices? Chances are if you do a basic Google search for flash drives or even bulk flash drives, a couple words are going to stand out. The most common word will be “cheap.”
Some companies design their entire marketing campaign around “cheap.” But what exactly does this mean for you?< Although cheap may imply a lower price, more times than not, the term cheap also indicates a lower quality item. So, you may save just a couple dollars; but what happens when you hand out 500 flash drives to your employees and shareholders and only 300 load the specified information correctly? Or, worse yet, what if one month from now, your inbox is full of messages from employees complaining that their flash drive has failed and they have lost irreplaceable information, presentations, and projects?
How exactly does choosing a lower quality item reflect on your company? Well, if your employees are handing out flash drives as promotional or marketing items to potential clients, you can expect receivers to be disappointed. While they are first impressed that your company has taken the time to create a customized flash drive that offers high quality pictures and informative documents on your products/services, they will quickly become disappointed when the flash drive fails after only months of use.
Also, a “cheap” flash drive is often easy to spot. Although quality flash drives are made of hard, anodized aluminum, many retailers will attempt to pass their flash drive housing off as metal, when in actuality, it is basically hardened plastic. So what exactly does a “cheap” flash drive say about your company? Well, if we assume that it is a direct reflection on your own company (and it is), then most likely potential customers/clients will worry that your products/materials are also cheaply made.
So, if you are about to trust your company’s marketing or promotional campaign to a company whose website highlights “If you’re looking for cheap, you’ve came to the right place,” you may want to reconsider. Take a good look at the website. If you notice words such as cheap, discount, remarkably low prices, lowest prices ever, or bargain, you should be well aware that these “bargains” most likely mean a lower quality product with a higher failure rate. If the price seems too good to be true, that’s because it probably is.
When searching for high-quality flash drives, avoid the websites that promise a quality product, yet offer three for one deals. Call it a bargain, a steal, or a deal; either way they just can’t disguise cheap. Instead, look for a company that provides factory direct pricing and hand picks each order to ensure customer satisfaction. CFgear, headquartered in South Dakota, guarantees that their bulk flash drives (visit website) are manufactured under rigorous standards to ensure low failure rates. They are so confident in their product that they offer a lifetime guarantee. So, when you’re ready to take your marketing campaign to a new level or simply give your employees a trendy gift, call CFgear. Need the order fast? Working with UPS, CFgear can offer several rush delivery services to locations in the United States, and internationally to Canada, Australia, and the United Kingdom.
Shelly Maxwell says
Here’s another excellent article worth a read. If you’re going to use giveaway thumb drives, don’t opt for a tiny size memory or else your giveaway will become merely another piece of Made-In-China trash: http://www.dailyfinance.com/2009/07/13/20-most-worthless-pieces-of-junk-14-giveaway-thumb-drives/