Ah, the mad dash and scramble of trade shows can sometimes hide the most basic part of your planning – your promotional giveaway.
Ideally, your promotional item will spark an interest in you and your company. Many options exist from branded coffee cups to customized flash drives.
The trick is finding your greatest ROI.
To get a greater return on your investment, or ROI, find an item that:
- can be utilized daily if possible,
- has your brand in frequent view,
- ships well
- and can be bought in bulk
Calendars, coffee cups, pens, tote bags, coasters and paper weights have been the standby of many a tradeshow booth. In the 21st century, the industry can also expect a trend toward tech gadgets being utilized as promotional gear.
All these items become useful to the attendee. First of all, these options in promotional gear remind tradeshow attendees of the company they received it from. These promotional items are also easy to throw in a suitcase for the commute home. For the tradeshow exhibitor, they can be bought in large quantities at lower prices and utilized beyond the tradeshow.
But let’s admit it, most of these items are boring.
For the booming entrepreneur or intense business person, boring is simply not good enough. Who cares if you give away the coolest coffee mug ever, if they don’t bother to take it home with them? Let’s say they do, but it gets left in their cupboard. The mug forlornly migrates into a corner, forgotten, until it resurfaces in time to be thrown out at the next spring cleaning.
Beyond boring, tech gadgets seem to have filled an edgier, more modern niche vacancy that sends boring screaming for the pile of coffee cups at your neighbor’s table.
Flash drives, sometimes called jump drives, thumb drives, USB drives, or compact flash memory, provide ample room for peripheral memory storage. Customize the outside of the USB drive with your company’s brand or logo and give your tradeshow attendees something they actually want.
A company called CFGear (cfgear.com), based in Sioux Falls, SD, offers customized flash drives that can be ordered in bulk and offers their customers different looks, colors and memory options.
Other technological goodies may be a good bet, if money is not an issue. Items such as mp3 players, PDAs, digital cameras and laptops are all great promotional items that drive customer loyalty.
Though most of these items are incredibly high priced, flash drives or even flash mp3 players ordered in bulk from a company like CFGear may be your best bet to gain a higher tech edge.
Flash mp3 players not only hold document files. These little creatures also offer advanced mp3 technology, utilizing .wav and .mp3 files. Flash mp3 players run on a single battery, host built-in microphones for voice recording and even have an FM radio player.
The trick to a better ROI is finding a promotional item that people want to use. Gaining loyalty through an item appropriate to our century gives your target audience confidence in your brand.
Just don’t break the bank. That’s where tech options like flash drives and flash mp3 players might be your best bet.
Without moveable parts flash mp3 players can be utilized by anyone, anywhere. A slim 100mm x 32mm x 32mm, flash mp3 players build up your company, especially in the eyes of up and coming young professionals. Build up their loyalty now, and watch them remember you as they begin making the decisions for their companies.
Sure beats a dusty coffee cup.
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