Promotional products provide one of the best ways to keep your company’s information in the forefront of your customer’s minds, but only if they are something the individuals will use. Those who run medical spas have a slightly more specific target demographic than those who run a bank or similar business that meets the needs of the entire community. CF Promo has plenty of options that would appeal to the slightly pickier demographic of medical spa customers.
The main goal of promotional products is to get your name out there, making it visible to others and keeping your brand in the minds of those who receive the product. Medical spa owners need to consider what their customers need, and choose promotional products that fit that need.
Those who visit medical spas tend to be more health conscious than the average individual. They may spend a lot of time in the gym trying to maintain their figure and health. They know that they need to drink sufficient water to keep themselves healthy and hydrated. For this reason, water bottles and other drinkware with your spa’s logo can be very beneficial. Not only does it meet a need for the customer, which means it is likely going to be used, but it may also be used in a setting, like the gym, that new potential customers may be. A custom printed plastic tumbler cup is particularly popular with medical spas and their customers.
Similarly, these individuals can benefit from bags and totes to help them carry items to and from your spa or their gym. Again, your logo will be front and center on these items, so you benefit greatly by providing them with something they can actually use.
Offer Some Pampering
Customers who frequent a medical spa are used to being a bit pampered, so your promotional products can capitalize on this. Small bottles of your favorite beauty products can make great promotions. Add them to a custom printed tote bag and you can ensure your brand message is getting out there, while you are still pampering your best customers.
Small Can Be Good Too
Not all promotional items need to be large or expensive. Sometimes, a simple item like a pen printed with your medical spa’s information can be beneficial. If you give these out freely to your customers as they come and go, you will keep your name and contact information fresh in their minds at all times.
Remember, promotional products are only effective if they help you reach your marketing goal. For the medical spa, your goal is two-fold: to reward your most loyal clients while getting your name out there for others to see. By choosing your products carefully, you can use promotional products to effectively reach this goal.